{"title":"Kérastase Genesis","description":"\u003cp\u003eKérastase Genesis is a haircare range for weakened hair prone to falling due to breakage. Choose from cleansing, conditioning and leave-in care to build a routine around your hair's needs.\u003c\/p\u003e\u003ch2\u003eWhich Genesis products should I choose?\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"\/products\/kerastase-genesis-bain-hydra-fortifiant-250ml\"\u003eBain Hydra-Fortifiant\u003c\/a\u003e cleanses oil build-up and helps detangle hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"\/products\/kerastase-genesis-bain-nutri-fortifiant-shampoo-250ml\"\u003eBain Nutri-Fortifiant\u003c\/a\u003e combines cleansing with a more nourishing feel.\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"\/products\/kerastase-genesis-fondant-reinforcateur-200ml\"\u003eFondant Reinforcateur\u003c\/a\u003e is a conditioner for softness and easier detangling; \u003ca href=\"\/products\/kerastase-genesis-masque-reconstituant-200ml\"\u003eMasque Reconstituant\u003c\/a\u003e provides richer nourishment.\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"\/products\/kerastase-genesis-serum-anti-chute-fortifiant-90ml\"\u003eSerum Anti-Chute Fortifiant 90ml\u003c\/a\u003e is a daily fortifying serum for hair prone to breakage.\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"\/products\/kerastase-genesis-defense-thermique-150ml\"\u003eDefense Thermique\u003c\/a\u003e is a leave-in blow-dry fluid with heat protection.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eCheck each product's directions when combining rinse-out and leave-in steps. You can also explore the \u003ca href=\"\/collections\/kerastase\"\u003ecomplete Kérastase range\u003c\/a\u003e for other hair concerns.\u003c\/p\u003e","products":[{"product_id":"kerastase-genesis-defense-thermique-150ml","title":"Kérastase Genesis Defense Thermique 150ml","description":"\u003ch2\u003eDescription\u003cbr\u003e\n\u003c\/h2\u003e\n\u003cdiv class=\"tabber\"\u003e\n\u003cdiv class=\"tabbertab\"\u003eAnti hair-fall intense fortifying blow-dry fluid for weakened hair, prone to falling due to breakage. Enriched with Edelweiss Native Cells, Ginger Root \u0026amp; Aquaxyl this thermique provides anti-breakage protection, up to 88% immediate hydration* and 24hr protection against frizz* without weighing down the hair. Its detangling action helps to prevent hair-fall due to breakage from brushing. Protects from heat up to 220°C*. *Instrumental test, after application of Defense Thermique.\u003cbr\u003e \u003cbr\u003e\n\u003cp\u003eA unique combination of Ginger Root and Edelweiss Native Cells:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGinger Root is known for its ability to protect against daily external aggressor.\u003c\/li\u003e\n\u003cli\u003eEdelweiss Native Cells is known in skincare for its antioxidant power and collagen preserving properties.\u003c\/li\u003e\n\u003cli\u003eThe Edelweiss flower is capable to resist the most extreme conditions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Kerastase","offers":[{"title":"Default Title","offer_id":41182995415180,"sku":"1355","price":22.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0604\/8635\/3036\/products\/0002022_kerastase-genesis-defense-thermique-150ml_550_A.jpg?v=1738787904"},{"product_id":"kerastase-genesis-serum-anti-chute-fortifiant-90ml","title":"Kérastase Genesis Serum Anti-Chute Fortifiant 90ml","description":"\u003cp\u003eKérastase Genesis Serum Anti-Chute Fortifiant is a daily leave-in scalp serum for weakened hair that is prone to falling due to breakage. It helps reinforce and protect the scalp's natural barrier and is the leave-in step of the Kérastase Genesis routine.\u003c\/p\u003e\n\u003ch2\u003eWhat it does\u003c\/h2\u003e\n\u003cp\u003eGenesis Serum is designed to reinforce and protect the scalp's natural barrier and help prevent hair-fall caused by breakage. It is applied straight to the scalp and left in, so it keeps working after you have finished styling.\u003c\/p\u003e\n\u003ch2\u003eWho it suits\u003c\/h2\u003e\n\u003cp\u003eIt suits anyone whose hair feels weaker and is shedding more than usual because strands are breaking. It sits alongside your shampoo and conditioner rather than replacing them. If you are losing hair suddenly or in patches, speak to your GP or a trichologist first, as that can have other causes.\u003c\/p\u003e\n\u003ch2\u003eHow to use Kérastase Genesis Serum\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eUse once a day, in the morning or before bed.\u003c\/li\u003e\n\u003cli\u003eApply 3–4 pipettes to a dry or towel-dried scalp, working section by section.\u003c\/li\u003e\n\u003cli\u003eLeave it in; do not rinse.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eKérastase recommends daily use over a six-week period. If the serum gets into your eyes, rinse immediately and thoroughly.\u003c\/p\u003e\n\u003ch2\u003eKey ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDiaminopyrimidine oxide\u003c\/strong\u003e (Aminexil)\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eGinger root extract\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNiacinamide\u003c\/strong\u003e and \u003cstrong\u003ecaffeine\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eResveratrol\u003c\/strong\u003e and \u003cstrong\u003earginine\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe full ingredient list is shown under Ingredients on this page.\u003c\/p\u003e\n\u003ch2\u003eKérastase Genesis Serum FAQs\u003c\/h2\u003e\n\u003ch3\u003eDo I rinse Genesis Serum out?\u003c\/h3\u003e\n\u003cp\u003eNo. It is a leave-in serum for the scalp. Apply it to dry or towel-dried hair and leave it in.\u003c\/p\u003e\n\u003ch3\u003eHow long should I use it for?\u003c\/h3\u003e\n\u003cp\u003eKérastase recommends using it every day over a six-week period.\u003c\/p\u003e\n\u003ch3\u003eCan I use it with the Genesis shampoo?\u003c\/h3\u003e\n\u003cp\u003eYes. The serum is a separate leave-in step, so use it after cleansing with a shampoo such as \u003ca href=\"\/products\/kerastase-genesis-bain-nutri-fortifiant-shampoo-250ml\"\u003eKérastase Genesis Bain Nutri-Fortifiant\u003c\/a\u003e. Explore the full \u003ca href=\"\/collections\/genesis-1\"\u003eKérastase Genesis range\u003c\/a\u003e or \u003ca href=\"\/collections\/kerastase\"\u003eall Kérastase haircare\u003c\/a\u003e.\u003c\/p\u003e","brand":"Kerastase","offers":[{"title":"Default Title","offer_id":41182995447948,"sku":"1356","price":33.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0604\/8635\/3036\/files\/0002023_kerastase-genesis-serum-anti-chute-fortifiant-90ml_clean.jpg?v=1791450380"},{"product_id":"kerastase-genesis-bain-hydra-fortifiant-250ml","title":"Kérastase Genesis Bain Hydra-Fortifiant 250ml","description":"\u003cp\u003eA rinse-out fortifying shampoo for weakened hair prone to breakage. The cleansing formula contains ginger root extract, edelweiss extract and Aquaxyl, helping remove scalp oil while caring for fragile lengths.\u003c\/p\u003e\n\u003ch2\u003eDescription\u003cbr\u003e\n\u003c\/h2\u003e\n\u003cdiv class=\"tabber\"\u003e\n\u003cdiv class=\"tabbertab\"\u003eAnti hair-fall fortifying shampoo for weakened hair, prone to falling due to breakage. Enriched with Edelweiss Native Cells, Ginger Root \u0026amp; Aquaxyl this shampoo gently clairifies and helps reinforce fibre to reduce the risk of hair-fall due to breakage. Removes oil build-up on scalp.\u003cbr\u003e \u003cbr\u003e\n\u003cul\u003e\n\u003cli\u003eGently removes sebum and pollution\u003c\/li\u003e\n\u003cli\u003eAnti-oiliness action\u003c\/li\u003e\n\u003cli\u003eMakes hair easy to detangle\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eA unique combination of Ginger Root and Edelweiss Native Cells:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGinger Root is known for its ability to protect against daily external aggressor.\u003c\/li\u003e\n\u003cli\u003eEdelweiss Native Cells is known in skincare for its antioxidant power and collagen preserving properties.\u003c\/li\u003e\n\u003cli\u003eThe Edelweiss flower is capable to resist the most extreme conditions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eFormula:\u003c\/strong\u003e Gently clarifying, fortifying rinse-out anti-hair-fall shampoo for weakened hair and oily scalps.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey ingredients:\u003c\/strong\u003e Ginger root extract, edelweiss native cells, Aquaxyl.\u003c\/p\u003e","brand":"Kerastase","offers":[{"title":"Default Title","offer_id":41182995480716,"sku":"1357","price":20.65,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0604\/8635\/3036\/files\/0002024_kerastase-genesis-bain-hydra-fortifiant-250ml_clean.jpg?v=1791450380"},{"product_id":"kerastase-genesis-bain-nutri-fortifiant-shampoo-250ml","title":"Kérastase Genesis Bain Nutri-Fortifiant Shampoo 250ml","description":"\u003cp\u003eKérastase Genesis Bain Nutri-Fortifiant is an anti hair-fall fortifying shampoo for weakened hair that is prone to falling due to breakage. It gently clarifies, helps reinforce the hair fibre and provides a high dose of moisture for supple, intensely nourished hair.\u003c\/p\u003e\n\u003ch2\u003eWhat it does\u003c\/h2\u003e\n\u003cp\u003eEnriched with Edelweiss Native Cells, ginger root and Aquaxyl, this shampoo gently clarifies and helps reinforce the fibre to reduce the risk of hair-fall due to breakage. It also gives hair a high dose of moisture, so it feels supple rather than stripped.\u003c\/p\u003e\n\u003ch2\u003eWho it suits\u003c\/h2\u003e\n\u003cp\u003eChoose it if your hair is weakened and breaking, and also feels dry or in need of nourishment. It is the cleansing step of the Genesis routine and pairs with the \u003ca href=\"\/products\/kerastase-genesis-serum-anti-chute-fortifiant-90ml\"\u003eGenesis Serum\u003c\/a\u003e as a leave-in scalp step.\u003c\/p\u003e\n\u003ch2\u003eHow to use Kérastase Genesis shampoo\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eWet your hair and squeeze out excess water.\u003c\/li\u003e\n\u003cli\u003eApply a small amount of shampoo, add a little water and work into a lather.\u003c\/li\u003e\n\u003cli\u003eRinse, then repeat.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eKey ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eEdelweiss Native Cells\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eGinger root extract\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAquaxyl\u003c\/strong\u003e (a hydrating complex)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eKérastase Genesis shampoo FAQs\u003c\/h2\u003e\n\u003ch3\u003eWhat is the difference between Bain Nutri-Fortifiant and Bain Hydra-Fortifiant?\u003c\/h3\u003e\n\u003cp\u003eBoth are Genesis fortifying shampoos for weakened hair prone to breakage. Bain Nutri-Fortifiant adds a high dose of moisture for nourished hair. Compare it with \u003ca href=\"\/products\/kerastase-genesis-bain-hydra-fortifiant-250ml\"\u003eGenesis Bain Hydra-Fortifiant\u003c\/a\u003e to choose the one that suits your hair and scalp, or ask our team.\u003c\/p\u003e\n\u003ch3\u003eIs there a bigger size?\u003c\/h3\u003e\n\u003cp\u003eYes, it also comes in a \u003ca href=\"\/products\/kerastase-genesis-bain-nutri-fortifiant-shampoo-500ml\"\u003e500ml bottle\u003c\/a\u003e and a \u003ca href=\"\/products\/kerastase-genesis-bain-nutri-fortifiant-shampoo-refill-pouch-500ml\"\u003e500ml refill pouch\u003c\/a\u003e.\u003c\/p\u003e\n\u003ch3\u003eWhat should I use with it?\u003c\/h3\u003e\n\u003cp\u003eFollow with the \u003ca href=\"\/products\/kerastase-genesis-serum-anti-chute-fortifiant-90ml\"\u003eGenesis Serum\u003c\/a\u003e on the scalp. See the full \u003ca href=\"\/collections\/genesis-1\"\u003eKérastase Genesis range\u003c\/a\u003e or \u003ca href=\"\/collections\/kerastase\"\u003eall Kérastase haircare\u003c\/a\u003e.\u003c\/p\u003e","brand":"Kerastase","offers":[{"title":"Default Title","offer_id":41182995513484,"sku":"1358","price":20.65,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0604\/8635\/3036\/files\/12432689-1855341190398623.jpg?v=1791397446"},{"product_id":"kerastase-genesis-fondant-reinforcateur-200ml","title":"Kérastase Genesis Fondant Reinforcateur 200ml","description":"\u003ch2\u003eDescription\u003cbr\u003e\n\u003c\/h2\u003e\n\u003cdiv class=\"tabber\"\u003e\n\u003cdiv class=\"tabbertab\"\u003eFortifying anti hair-fall conditioner for weakened hair, prone to falling due to breakage. Enriched with Edelweiss Native Cells, Ginger Root and Aquaxyl the anti-breakage action helps reinforce the fibre's natural resistance to reduce the risk of hair fall due to breakage. Provides immediate feeling of strength and softness without weighing down the hair.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eFormula:\u003c\/strong\u003e Fortifying rinse-out anti-breakage conditioner for weakened hair prone to hair fall; lightweight, silicone-free, paraben-free.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey ingredients:\u003c\/strong\u003e Ginger root extract, edelweiss native cells (Leontopodium alpinum callus culture extract), Aquaxyl (xylitylglucoside, anhydroxylitol, xylitol), glycerin, soybean and sunflower seed oils.\u003c\/p\u003e","brand":"Kerastase","offers":[{"title":"Default Title","offer_id":41182995546252,"sku":"1359","price":24.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0604\/8635\/3036\/products\/0002014_kerastase-genesis-fondant-reinforcateur-200ml_550_A.jpg?v=1738787901"},{"product_id":"kerastase-genesis-masque-reconstituant-200ml","title":"Kérastase Genesis Masque Reconstituant 200ml","description":"\u003ch2\u003eDescription\u003cbr\u003e\n\u003c\/h2\u003e\n\u003cdiv class=\"tabber\"\u003e\n\u003cdiv class=\"tabbertab\"\u003eAnti hair-fall intense fortifying masque for weakened hair, prone to falling due to breakage. Enriched with Edelweiss Native Cells, Ginger Root \u0026amp; Aquaxyl this hair masque intensely nourishes, detangles and reinforces the hair to reduce the risk of hair-fall due to breakage. Restores intense softness for beautiful healthy looking hair.\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Kerastase","offers":[{"title":"Default Title","offer_id":41182995579020,"sku":"1360","price":33.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0604\/8635\/3036\/products\/0002015_kerastase-genesis-masque-reconstituant-200ml_550_A.jpg?v=1773150527"},{"product_id":"kerastase-lincroyable-blowdry-styling-lotion-150ml","title":"Kérastase L'Incroyable Blowdry Styling Lotion 150ml","description":"\u003cp\u003eIntroducing Kérastase Styling L'Incroyable Blowdry, a reshapable miracle heat lotion that allows you to achieve the perfect blowdry effortlessly. A thermo protection that protects hair up to 230ºc. Frizz is controlled for upto 96 hours even in 80% humidity conditions. Other benefits includes optimal shapeability, zero stiffness or residue and lasting results.\u003c\/p\u003e\n\u003cp\u003eContains Stimuli Responsive Styling Technology, heat sensitive micro-waxes that allow for styling and restyling. These repositionable micro-waxes melt when heated to keep your style in place. When heat is re-applied they re-activate and offer protection at temperatures as low as 150ºc.\u003c\/p\u003e","brand":"Kerastase","offers":[{"title":"Default Title","offer_id":42121568288908,"sku":"1448","price":24.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0604\/8635\/3036\/files\/kslib150.jpg?v=1738787845"},{"product_id":"kerastase-genesis-bain-hydra-fortifiant-500ml","title":"Kérastase Genesis Bain Hydra-Fortifiant 500ml","description":"\u003ch2\u003eDescription\u003cbr\u003e\n\u003c\/h2\u003e\n\u003cdiv class=\"tabber\"\u003e\n\u003cdiv class=\"tabbertab\"\u003eFortifying anti hair-fall shampoo designed for weakened hair, prone to falling due to breakage. Infused with Edelweiss Native Cells, Ginger Root \u0026amp; Aquaxyl, this shampoo gently cleanses and strengthens hair fibres, reducing the likelihood of breakage-related hair-fall. Effectively removes scalp oil build-up.\u003cbr\u003e\u003cbr\u003e\n\u003cul\u003e\n\u003cli\u003eGently clears sebum and pollution\u003c\/li\u003e\n\u003cli\u003eAnti-oiliness action\u003c\/li\u003e\n\u003cli\u003eEases detangling\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eA distinctive blend of Ginger Root and Edelweiss Native Cells:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGinger Root is recognised for its ability to protect against daily external aggressor.\u003c\/li\u003e\n\u003cli\u003eEdelweiss Native Cells, renowned in skincare, provide antioxidant properties and help preserve collagen.\u003c\/li\u003e\n\u003cli\u003eThe Edelweiss flower thrives in even the harshest environments.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Kerastase","offers":[{"title":"Default Title","offer_id":43358945542284,"sku":"1452","price":34.65,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0604\/8635\/3036\/files\/13105800-8295341190969988.jpg?v=1791397452"},{"product_id":"kerastase-genesis-bain-nutri-fortifiant-shampoo-500ml","title":"Kérastase Genesis Bain Nutri-Fortifiant Shampoo 500ml","description":"\u003cp\u003eAnti hair-fall fortifying shampoo for weakened hair, prone to falling due to breakage. Enriched with Edelweiss Native Cells, Ginger Root \u0026amp; Aquaxyl this shampoo gently clarifies and helps reinforce fibre to reduce the risk of hair-fall due to breakage. Provides a high dose of moisture for supple and intensely nourished hair. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGently removes sebum and pollution\u003c\/li\u003e\n\u003cli\u003eProvides intense nourishment\u003c\/li\u003e\n\u003cli\u003eMakes hair easy to detangle\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Kerastase","offers":[{"title":"Default Title","offer_id":55018256302453,"sku":"1466","price":34.65,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0604\/8635\/3036\/files\/500ML_GENESIS_NUTRI_MAIN.jpg?v=1739189369"},{"product_id":"kerastase-genesis-bain-hydra-fortifiant-500ml-refill","title":"Kérastase Genesis Bain Hydra-Fortifiant 500ml Refill","description":"\u003ch2\u003eDescription\u003cbr\u003e\n\u003c\/h2\u003e\n\u003cdiv class=\"tabber\"\u003e\n\u003cdiv class=\"tabbertab\"\u003eFortifying anti hair-fall shampoo designed for weakened hair, prone to falling due to breakage. Infused with Edelweiss Native Cells, Ginger Root \u0026amp; Aquaxyl, this shampoo gently cleanses and strengthens hair fibres, reducing the likelihood of breakage-related hair-fall. Effectively removes scalp oil build-up.\u003cbr\u003e\u003cbr\u003e\n\u003cul\u003e\n\u003cli\u003eGently clears sebum and pollution\u003c\/li\u003e\n\u003cli\u003eAnti-oiliness action\u003c\/li\u003e\n\u003cli\u003eEases detangling\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eA distinctive blend of Ginger Root and Edelweiss Native Cells:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGinger Root is recognised for its ability to protect against daily external aggressor.\u003c\/li\u003e\n\u003cli\u003eEdelweiss Native Cells, renowned in skincare, provide antioxidant properties and help preserve collagen.\u003c\/li\u003e\n\u003cli\u003eThe Edelweiss flower thrives in even the harshest environments.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Kerastase","offers":[{"title":"Default Title","offer_id":55018306732405,"sku":"1467","price":29.4,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0604\/8635\/3036\/files\/genesisrefill1.jpg?v=1739190535"},{"product_id":"kerastase-genesis-anti-hair-fall-fortifying-serum-30ml","title":"Kérastase Genesis Anti-Hair-Fall Fortifying Serum 30ml","description":"\u003cdiv class=\"c-accordion__content\"\u003e\n\u003cdiv class=\"c-producttab__content\" data-ui=\"tabContent\" data-target=\"tab-description\"\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cdiv class=\"h-text-align-justify h-text-size-14\"\u003e\n\u003cb\u003eDaily anti hair-fall fortifying serum for weakened hair, prone to falling due to breakage.\u003c\/b\u003e Enriched with Edelweiss Native Cells, Ginger Root \u0026amp; Aminexil the serum improves fibre resistance to minimise hair fall and maximise beautiful hair. \u003cbr\u003e\u003cbr\u003eThe fibre is stronger*. \u003cbr\u003e\u003cbr\u003e\u003csmall\u003e*After the use of the Genesis System = Bain Hydra Fortifiant + Fondant Reinforcateur + Serum Anti-Chute OR Bain Nutri-fortifiant + Masque Reconstituant + Serum Anti-Chute.\u003c\/small\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"h-text-align-justify h-text-size-14\"\u003e\u003c\/div\u003e\n\u003cp class=\"h-text-align-justify h-text-size-14\"\u003eThe Genesis Anti-Hair Fall Fortyifing Serum is for weakened hair, prone to falling due to breakage. Enriched with Edelweiss Native Cells, Ginger Root \u0026amp; Aminexil the serum improves fibre resistance to minimise hair fall and maximise beautiful hair.\u003c\/p\u003e\n\u003cp class=\"h-text-align-justify h-text-size-14\"\u003eIt is enriched with Edelweiss Native Cells, Ginger Root \u0026amp; Aminexil, to help reduce the risk of hair-fall due to breakage.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Kerastase","offers":[{"title":"Default Title","offer_id":56647994737013,"sku":"1664","price":19.65,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0604\/8635\/3036\/files\/KerastaseGenesisserum.jpg?v=1769097181"},{"product_id":"kerastase-genesis-hair-strengthening-2-in-1-pack","title":"Kérastase Genesis Hair Strengthening 2-in-1 Pack","description":"\u003cp\u003eA fortifying wash-and-care routine for weakened hair prone to breakage. Bain Hydra-Fortifiant shampoo and Fondant Renforçateur conditioner contain ginger root and edelweiss ingredients, helping leave lengths softer and easier to detangle.\u003c\/p\u003e\n\u003cp\u003eRevitalize and strengthen your hair with the Kerastase Genesis bundle. The Fondant Reinforcateur conditioner and Bain Hydra-Fortifiant shampoo work together to combat hair fall due to breakage. Enriched with Edelweiss Native Cells, Ginger Root, and Aquaxyl, these products provide immediate softness and strength without weighing down your hair. The shampoo gently clarifies and removes oil build-up on the scalp, while the conditioner reinforces the fiber's natural resistance. Say goodbye to weak, prone-to-fall hair and hello to healthier, revitalized locks with this powerful duo.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFormula:\u003c\/strong\u003e Fortifying anti-breakage shampoo and lightweight rinse-out conditioner duo for weakened hair prone to hair fall.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey ingredients:\u003c\/strong\u003e Ginger root extract, edelweiss native cells, Aquaxyl (xylitylglucosides).\u003c\/p\u003e","brand":"Kerastase","offers":[{"title":"Default Title","offer_id":56886462775669,"sku":"1690","price":44.65,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0604\/8635\/3036\/files\/predict-6d20dceb-274d-4b30-80e4-a9fb75e47767-6.webp?v=1773143462"},{"product_id":"kerastase-genesis-hair-strengthening-3-piece-bundle","title":"Kérastase Genesis Hair Strengthening 3-Piece Bundle","description":"\u003cp\u003eA fortifying wash-and-care routine for weakened hair prone to breakage. Bain Hydra-Fortifiant shampoo and Fondant Renforçateur conditioner contain ginger root and edelweiss ingredients, helping leave lengths softer and easier to detangle.\u003c\/p\u003e\n\u003cp\u003eWe have curated a powerful bundle for those with weakened hair prone to falling due to breakage. The Kerastase Genesis Bundle includes the Bain Hydra-Fortifiant shampoo, Fondant Reinforcateur conditioner, and Serum Anti-Chute Fortifiant. Enriched with Edelweiss Native Cells and Ginger Root, this system helps fortify the hair fiber and reduce the risk of hair fall. With a unique combination of ingredients, these products provide immediate strength, softness, and protection against external aggressors. Experience stronger, healthier hair with this comprehensive anti-hair fall regimen.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFormula:\u003c\/strong\u003e Fortifying anti-hair-fall shampoo, rinse-out conditioner and leave-in scalp serum trio for weakened, breakage-prone hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey ingredients:\u003c\/strong\u003e Ginger root extract, edelweiss native cells, Aquaxyl.\u003c\/p\u003e","brand":"Kerastase","offers":[{"title":"Default Title","offer_id":56886467166581,"sku":"1689","price":78.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0604\/8635\/3036\/files\/predict-53a04527-5af8-432d-8e25-9748e514b595-1.webp?v=1773143552"},{"product_id":"kerastase-genesis-hair-fortifying-pack","title":"Kérastase Genesis Hair Fortifying Pack","description":"\u003cp\u003eNourish and strengthen your hair with the Kerastase Genesis hair care bundle. The Kerastase Genesis Fondant Reinforcateur 200ml is a fortifying anti hair-fall conditioner enriched with Edelweiss Native Cells, Ginger Root, and Aquaxyl, providing immediate strength and softness without weighing down the hair. Coupled with the Kerastase Genesis Bain Nutri-Fortifiant Shampoo 250ml, which is an anti hair-fall fortifying shampoo that gently clarifies and reinforces the hair fiber to reduce the risk of breakage, this bundle delivers a high dose of moisture for supple and nourished locks. Say goodbye to weakened hair prone to falling with this powerful duo.\u003c\/p\u003e","brand":"Kerastase","offers":[{"title":"Default Title","offer_id":56886471524725,"sku":"1688","price":44.4,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0604\/8635\/3036\/files\/predict-0af116af-e371-49d5-a207-e7c450736847-2.webp?v=1773143645"},{"product_id":"kerastase-genesis-hair-repair-duo-pack","title":"Kérastase Genesis Hair Repair Duo Pack","description":"\u003cp\u003eFortify and nourish your weakened hair with the Kerastase Genesis Bundle. The Genesis Masque Reconstituant (200ml) intensely nourishes, detangles, and reinforces hair with Edelweiss Native Cells, Ginger Root, and Aquaxyl to reduce the risk of breakage. Pair it with the Genesis Bain Hydra-Fortifiant (250ml) shampoo, which gently clarifies and helps reinforce fibers while removing oil build-up on the scalp. Experience intense softness, reduced hair-fall, and easy detangling with this powerful combination.\u003c\/p\u003e","brand":"Kerastase","offers":[{"title":"Default Title","offer_id":56886473359733,"sku":"1687","price":53.65,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0604\/8635\/3036\/files\/predict-c1215db3-2239-43aa-a3d9-fce6e66ed92f-1.webp?v=1773150527"},{"product_id":"kerastase-hair-care-duo-power-pack","title":"Kérastase Hair Care Duo Power Pack","description":"\u003cp\u003eExperience the ultimate hair care with this exclusive bundle featuring Kerastase Nutritive 8H Magic Night Serum and Kerastase Genesis Serum Anti-Chute Fortifiant. Transform your hair overnight with the nourishing magic of iris root extract and essential vitamins. Strengthen and fortify weakened hair prone to falling with the powerful combination of Edelweiss Native Cells and Ginger Root. Achieve beautiful, manageable hair with these luxurious serums designed to nourish, protect, and revitalize your locks. Say goodbye to hair fall and hello to healthy, luscious hair with this dynamic duo.\u003c\/p\u003e","brand":"Kerastase","offers":[{"title":"Default Title","offer_id":56886524346741,"sku":"1678","price":68.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0604\/8635\/3036\/files\/predict-96a0e8d2-fca4-4b87-8855-bf06ee3943ef-1.webp?v=1773144845"},{"product_id":"kerastase-genesis-bain-nutri-fortifiant-shampoo-refill-pouch-500ml","title":"Kérastase Genesis Bain Nutri-Fortifiant Shampoo Refill Pouch 500ml","description":"\u003cp\u003eAnti hair-fall fortifying shampoo for weakened hair, prone to falling due to breakage. Enriched with Edelweiss Native Cells, Ginger Root \u0026amp; Aquaxyl this shampoo gently clarifies and helps reinforce fibre to reduce the risk of hair-fall due to breakage. Provides a high dose of moisture for supple and intensely nourished hair. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGently removes sebum and pollution\u003c\/li\u003e\n\u003cli\u003eProvides intense nourishment\u003c\/li\u003e\n\u003cli\u003eMakes hair easy to detangle\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Kerastase","offers":[{"title":"Default Title","offer_id":57296669344117,"sku":"1719","price":29.4,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0604\/8635\/3036\/files\/nutrirefill.avif?v=1781617046"},{"product_id":"kerastase-genesis-fondant-reinforcateur-75ml","title":"Kérastase Genesis Fondant Reinforcateur 75ml","description":"\u003ch2\u003eDescription\u003cbr\u003e\n\u003c\/h2\u003e\n\u003cdiv class=\"tabber\"\u003e\n\u003cdiv class=\"tabbertab\"\u003eFortifying anti hair-fall conditioner for weakened hair, prone to falling due to breakage. Enriched with Edelweiss Native Cells, Ginger Root and Aquaxyl the anti-breakage action helps reinforce the fibre's natural resistance to reduce the risk of hair fall due to breakage. Provides immediate feeling of strength and softness without weighing down the hair. Travel-friendly 75ml size.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eNourishes the fibre with a lightweight touch\u003c\/li\u003e\n\u003cli\u003eSmooths the fibre\u003c\/li\u003e\n\u003cli\u003eReinforces and fortifies the fibre to help prevent breakage\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eApply a hazelnut sized amount on washed and towel-dried hair.\u003c\/li\u003e\n\u003cli\u003eApply through mid-lengths and ends, avoiding roots to ensure lightweight volume.\u003c\/li\u003e\n\u003cli\u003eLeave in for 2 to 3 minutes. Emulsify and rinse thoroughly.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eSize: 75ml\u003c\/p\u003e","brand":"Kerastase","offers":[{"title":"Default Title","offer_id":57417059172725,"sku":"1361","price":11.4,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0604\/8635\/3036\/files\/3474637319687_EN_01.jpg?v=1785245246"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0604\/8635\/3036\/collections\/genesis-category-banner.webp?v=1674825686","url":"https:\/\/au.flawlessbody.com\/collections\/genesis-1.oembed","provider":"Flawless Body","version":"1.0","type":"link"}